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Gray hair— the new craze? Get ready to go ‘Granny Chic’

I have a confession to make. I’m obsessed with gray hair! And apparently I’m not alone. For the past two years or so, gray hair has been all the rage in the entertainment and fashion world — a trend that has been dubbed “Granny Chic.” I’m not talking about celebrities like Jamie Lee Curtis and Anderson Cooper, who embrace their naturally gray locks. I’m talking about young celebs like Kelly Osbourne, Pink and Lady Gaga, who have all recently experimented with gray hair as a fashion statement. If women in the real world really do take cues from celebrities, you may have even considered ditching the dye and jumping head first into the gray-haired trend. And that may be a good thing.

Whether you have a few strands of gray hair or half a head full, you’ve probably noticed how much coarser your gray hair is than your other hair. That’s because gray hair is a different texture since it lacks pigment. A fact that makes gray hair extremely difficult to color; especially with at-home hair dye kits. Many people who do use regular hair dye on gray hair, experience fading within days. That’s if the color takes at all. Your best chance of getting complete, lasting gray hair coverage, is by having a hair stylist apply a solution of peroxide to your hair before coloring it. Unfortunately, that process can be very damaging to hair.

Difficulty coloring gray hair isn’t the only reason you may want to ditch the dye. The cost to upkeep hair color is also higher with gray hair; especially if you have your hair dyed at a salon. According to U.S.News & World Report, the average color treatment at a salon costs up to $200 per session. And since gray hair needs to be dyed more frequently, the cost adds up fast — nearly $3,000 or more every year. Crazy, huh?!

Putting my biases aside, I can admit that gray hair does have its drawbacks. If not taken care of properly, it can become dry, limp and brittle, and start yellowing. But moisturizing shampoos and deep conditioners are great for keeping gray hair healthy. And products specifically created for gray hair can prevent the yellowing effect.

I don’t know how much longer gray hair will be trendy in the entertainment world, but to me, gray hair is an empowering, welcomed style option; not just the latest trend.

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Lauren Stewart
By: Lauren Stewart

Lauren Stewart is a freelancer writer from Michigan. She enjoys writing about beauty, health and fitness! She is passionate about learning new ways to take control of her health and wellness and is a makeup and skincare junkie! You can contact her by emailing