If you have browsed the hair care aisle recently, you have probably noticed that Keratin is added to almost everything – from shampoos to frizz creams – claiming to strengthen your hair and protect it from damage. So, is it true?
Yes! Keratin is an extremely strong protein that is found naturally in your skin, nails, teeth and hair. Using hair products that contain Keratin is a little like giving your hair a nutritional supplement. When applied to your tresses, the protein creates an external layer to your hair that makes it feel and look smooth while protecting it from damage caused by heat, sun and other environmental factors.
There are plenty of reasons to love keratin, so how can it help your hair?
Get out of the breakdown lane
Let's face it, if you color your hair a lot, chances are it may have suffered some damage.Fortunately, products with Keratin can restore moisture and smooth out damaged hair. Often when hair is color treated, it must be stripped down so the color can be absorbed. Luscious color comes at a price. Using a product with keratin can restore this protective outer layer so you can enjoy your new color and shine, without looking like the Scarecrow from The Wizard of Oz.
About 50 percent of women experience some type of hair loss by the time they are 50, so now is the time to prevent it! If your hair is starting to look thin or flat, keratin can give it the boost it needs. Look for a shampoo and conditioner with hydrolyzed keratin, which will form a protective shield over each strand of hair. This will not only make your hair stronger, but it will also give a fuller body. In other words, Keratin is to hair as spinach is to Popeye.
Even if your hair has always been healthy and soft, applying a keratin treatment – whether at home or at the salon – will keep it that way! Adding keratin to your hair care routine is particularly important if you are addicted to the flat iron or another heat styling tool.
Remember, nobody's perfect. You may think you have healthy locks, but when it comes to your tresses, you can't let your guard (or your hair) down. Even the average woman's blow-drying routine can weaken each strand, making your hair look dry and more prone to frizz and split ends. Err on the side of safety – go Keratin crazy.