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Getting Social: Using the Web to Improve Your Beauty Routine

The internet is an unlimited worldwide library of beauty tips and tricks that can help you make the most out of your getting pretty ritual. The key is simply knowing where to go to find the gems out there, and how to utilize online tools to boost your creativity and success. I use beauty blogs, forums and social media both to find specific things or when browsing with a broader search. Here are some of my favorite resources:

Beauty Blogs

The Beauty Department

I love the easy to follow, graphic tutorials on the site that simplify tricky beauty activities – everything from doing a braid to creating an intricate manicure.

The Gloss

If you want a little humor mixed in with your beauty and style news, The Gloss is a good place to get tongue-in-cheek commentary alongside the occasional hair or makeup How-To.


The site’s Dupe List can help you find a lower-priced substitute for your favorite beauty product or can prevent you from buying more than one product that has a similar color. There’s also an online Swatch Gallery where you can go to see photos of eyeshadows, lipsticks and other color cosmetics applied to the skin to give you a better idea of what they will look like when worn.

Beauty Forums

If you perform a Google search for “Beauty Forums” you’ll find plenty of options around the globe, including Makeuptalk, where you can participate in beauty trades or upload your latest beauty haul to share your favorite product picks with your online community of fellow makeup mavens.


If you haven’t yet discovered Pinterest, let me be the first to warn you: it’s addicting! The site operates like an online cork board that you can categorize into topics to share with the world. You can follow your friends from other networks like Twitter and Facebook, and check out pin boards of people you’ve never met. A search function allows you to browse by keywords (such as Halloween makeup or hairstyling and accessory tips) to help you find exactly what you are looking for.


I follow a lot of experts to get updates on makeup and hair, but using the search function with keywords on a particular topic or product is another useful way to do beauty research with Twitter.


Following “beauty gurus” on YouTube is one of my favorite ways to get tips on beauty products and see tutorials on how to execute a particular technique or look. There are so many good channels out there, but a few of my favorites include Allison of Amarixe, Jessica Harlow and Rachel at Rachhloves.

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Lauren Stewart
By: Lauren Stewart

Lauren Stewart is a freelancer writer from Michigan. She enjoys writing about beauty, health and fitness! She is passionate about learning new ways to take control of her health and wellness and is a makeup and skincare junkie! You can contact her by emailing