I can’t tell you how excited I get about new makeup products hitting the market. I know… I don’t get out much these days. Seriously though, I’m totally the type of person that the cosmetics companies play to with their advertising. I have always been a sucker a new beauty product.
For as long as I have been wearing makeup (maybe even longer) I can remember getting caught up in new product hype. I am always on the lookout for the next best thing. In some ways I would love to be a product loyalist because it would make my life a lot easier… and cheaper too. If I had just one perfect foundation, concealer, blush, mascara, liner and gloss it would take all of the guesswork out of my beauty routine. On the other hand, it would also make things a lot less interesting.
Don’t get me wrong; there are instances when I feel like I have found my ultimate version of one product or another – then something new catches my eye. It’s kind of like dating I guess. Back in my single days, a good friend of mine used to say that even when she was dating someone she was always on the lookout for other possibilities. While I didn’t really follow that course of action in my dating life, I do feel this way about cosmetics.
I can’t put my finger on exactly what gets me so wrapped up in new makeup hype. Maybe it’s the shiny, fresh packaging that catches my eye or the attention-grabbing store displays that draw me in. Perhaps it’s the cleverly crafted advertising, alluding to promises of glowing skin, sweeping lashes or luscious lips that gets me all revved up. It’s most likely a combination of all that.
Really, what I’m chasing is perfection, and we all know that that doesn’t exist. There are definitely times when a new product lives up to most of the expectations I had for it, but there are even more occasions when it falls short – sometimes very, very short. Yes, I’m looking at you growth accelerating mascaras! Despite the letdowns though, I think I will always be a makeup hype enthusiast. When it comes to new beauty products, I love the thrill of the chase. Even if I have a product that does everything I want it to do, there could be one just around the corner that does it even better. Who could blame me for jumping ship when that happens?